Collaborated with stakeholders to facilitate idea generation and ensure alignment across teams, contributing to the successful launch of "GoRating" feature, which increased the instrument card conversion rate by 29%.
Designed user interactions, created interactive prototypes of pro chart, reduced negative VoC and positive feedback from clients and stakeholders. As a result, the amount of transactions using the pro chart increased by 16%.
Led cross-functional collaboration within Agile teams, proposing and testing design hypotheses, managing sprints, and overseeing the implementation of design solutions.
Played a pivotal role in creating and evolving a design system, unifying the product experience, and ensuring seamless collaboration with the development team.
Conducted qualitative and quantitative research independently and with researchers to identify user pain points, improve usability, and deliver impactful design solutions.
It was a three months course working with 3D and implementing it into a product case.
I created an app for med students to study anatomy with AR and advanced 3D-models.
Completed a design bootcamp focused on 3D and visual storytelling. Gained hands-on experience applying 3D techniques in graphic design and marketing projects. Developed stronger creative and technical skills to enhance visual impact in professional work.
Completed a project from idea to production. Came through all stages from customer development to reviewing final project. Now project in the support phase. The project got seed investments.
Did advanced research about NFT and reducing climate change, and interviewed professionals in these fields. In another project designing experience for the Web3 platform for IT talents.
Draw and generated an NFT collection consisting of 1,000 pieces. Collaborating with a fully remote team of developers and business owners across the globe.
It was a three months course with largest Russian bank — VTB. I won an educational grant and was one among 30 chosen students from over 400 applicants.
I worked in a team of three students on a real brief for their mobile banking app. Our team’s section was car payments.
As a team we did a full cycle from briefing the team of analysts and client’s POs to ready designs. Then we generated list of hypothesis and scored them with ICE, sorted and chose top 10 to test on real app customers. Successful ideas we turned into scenarios using existing UI kit. I was responsible for conducting interviews and creating wireframes and took a part in every step.
Was running a complete redesign of the marketplace. Started from a full analysis of how the current design was performed. After a series of user interviews created CJM and a redesign plan. In 3 months created and facilitated to approve of a concept and built a process for further redesign realization. Usability interviews showed reduce of a purchase time by 69% — 11 min instead of 36 min.
Worked in a team with a product manager, analytics department, marketers, and developers. Was working with an agile approach. Briefed internal clients and an estimated amount of time for tasks.
Invented the “design first” approach. Before design team did just a visual part for wireframes created by analysts. Ran a team of 6 designers. Managed and decomposed tasks and implemented team design review sessions. Interviewed applicants and created grade system. Developed a designers’ skills growth plan. Our team created a comprehensive UI kit and collaborated with the front-end team developing a design system and components.
Worked with b2c marketplace using an agile approach. Created and analyzed customer journey map and determined the most critical journey steps where users got stuck and lost conversion points. Conducted usability interviews, filled the backlog and every sprint tracked results with the team. As a result, cart-to-purchase conversion rate by 228%.
Collaborated with developers to create a unified design system using components from the UI kit.
Redesigned a b2b platform for professional builders and contractors. The project was an internal startup in Leroy Merlin. Increased DAU by 120% by making the platform more user-friendly and launching email campaign.